Door Access Systems Manufacturers Association Magazine Publishing Objective: Make DOOR & ACCESS SYSTEMS the leadership publication in its category. Strategy: Redesign publication and actively promote ad sales. Execution: Stevens Baron Communications redesigned publication from cover to cover. SBC sold ad space by telephone, in person and by mail. Results: Increased publication from 40 to 72 pages due to increase in space advertising from 20 to 38 pages per issue. DOOR & ACCESS SYSTEMS has become the leading publication in its industry.
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