Objective:      Position Gateway Safety as the leading supplier of eye and head protection products.

Strategy:        Use advertising, the Internet and public relations to create a buzz for Gateway Safety in the safety industry.

Execution:     SBC created a new Web site featuring “autonomy” techniques to improve search engine optimization for key words.  Advertising and publicity projects positioned Gateway as the leader.

Results:          Gateway Safety was ranked #1 for three key words and is viewed as a leadership company according to available research.