Objective:     Use two major publications to produce sales.

Strategy:     Celebrate Hall China’s 100 Anniversary Year to spur sales.

Execution:     Use a four-color catalog to generate sales of Hall China’s quality products. Create a 100 Anniversary book to focus upon the people and products who make Hall China such a great company.  

Results:      Received public relations coverage as a result of the book.  Generated more than $6 million in sales attributed directly to Hall’s four-color catalog.