Objective:      To provide a full-line catalog that covers major product lines.

Strategy:    Obtain funding and support from vendors to produce a 160-page catalog at virtually “no cost” to Safety Today.

Execution:     Worked closely with client and client’s vendors to obtain copy and art as well as advertising.  The catalog was produced within one year.

Results:     Printed and distributed catalog “Safety You Can Count On” in less than ten months.  Within three months, the catalog produced sales and penetrated new markets that were non-reachable before.  Received the BMA Gold Tower Award.