Situation:        Foodservice client wanted to “pay for performance” of it’s media relations services.

Objective:        Produce over $100,000 of ad equivalency

Strategy:        Use pitch letters and an aggressive media relations approach for three tiers of publications.

Execution:        Stevens Baron wrote and placed over twenty articles, set up interviews and buzz for Vita-Mix in the industry.

Results:        Produced publicity placements worth over $200,000 in ad equivalency for Vita-Mix Corporation.  The “pay for performance” approach provides a higher award for tier one publications versus tiers two and three.