Edward M. Stevens, President of Stevens Baron Communications, Inc, has recently updated his White Paper and renamed it “ Measuring Your Public Relations Efforts- Revisited.” The eight-page paper is available at no cost from Stevens Baron Communications, Inc. It offers professionals various approaches for measuring the effectiveness of their public relations efforts as well as suggestions for tying publicity programs to advertising and Investor Relations efforts.The paper presents numerous methods used for measuring feature articles, case histories, and new product and new literature releases.
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Stevens Baron Communications, Inc., a full service public relations, advertising and corporate communications firm, announces the appointment of Thomas Gibbons as Senior Consultant.
Gibbons brings a global perspective on branding and marketing communications to the firm. Most recently, he served as a Senior Vice President and Partner and head of the creative group at Fleishman Hilliard - Cleveland where he had opportunities to work on a wide-range of clients from global branding programs for the International Copper Association and STERIS Corporation to communications programs for Bayer BP.
Gibbons brings a focused marketing and branding background, an ability to develop an outstanding creative product, an aptitude for strategic planning and an affinity for the bottom line to Stevens Baron clients.
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